June 2024 – June 2025   UK Sales Leader – Healthcare Analytics Solutions

• Directed cross-functional leadership of UK operations, encompassing Sales, Professional Services, and Marketing functions, ensuring strategic alignment and operational efficiency.
• Owned and executed go-to-market (GTM) strategy for new solution launches into the NHS, balancing expansion with exceptional client retention—achieving a 100% renewal rate.
• Fostered collaboration between Sales and Professional Services teams, driving alignment on growth objectives and enhancing overall commercial performance.
• Partnered with the company’s central marketing team to localise and activate marketing initiatives in the UK, resulting in increased NHS brand awareness and a strong pipeline of marketing-qualified (MQL) and sales-qualified leads (SQL).
• Achieved 60% year-on-year revenue growth (FY23–FY24) while maintaining industry-leading client satisfaction and retention.
• Scaled UK team from 11 to 14 FTEs, enhancing sales and consultancy capacity to support expanding business needs.
• Designed and implemented a comprehensive sales strategy to support an ambitious 400% growth target for FY25, laying the foundation for sustainable market leadership.

Jan 2022 – May 2024  Business Development Director – Healthcare AI Solutions

• Led business development strategy and sales execution for Faculty’s Operational AI-as-a-Service offering across NHS Trusts and Integrated Care Systems (ICSs).
• Collaborated cross-functionally with Marketing and Product teams to design and launch an effective go-to-market (GTM) strategy for Faculty’s Computational Twin software, driving early traction and market acceptance.
• Championed the adoption of Decision Intelligence within the NHS, shaping market education and influencing stakeholder understanding of AI-enabled decision-making.
• Secured landmark wins, including supporting the first NHS contract for XXX with XXX University Health Board (£600K ACV) and the inaugural sale of the company’s Prediction AI solution to XXX NHS Foundation Trust (£125K ARR).
• Delivered six new logo wins with NHS Acute Trusts during FY 23/24, establishing the company as a trusted AI partner in secondary care.
• Built a robust sales pipeline from £0 to £4.5M between January 2022 and January 2024, laying the foundation for scalable growth.
• Contributed to Faculty’s organisational evolution, supporting the transition from a service-led model to a scalable software business.

Sept 2020 – Dec 2021 – Sales Director – Workforce Management Solutions (1yr FTC)

• Recruited to lead and scale commercial operations for company’s Workforce Management solutions across NHS Trusts, Primary Care Networks, and Private Healthcare providers.
• Designed and executed the national sales strategy, including go-to-market (GTM) initiatives for the Primary Care segment, formal sales processes, and compensation frameworks—aligning team efforts with organisational growth targets.
• Expanded and led the sales organisation, growing the team from 2 to 6 FTEs within 12 months, and implemented a structured training and development programme focused on enterprise and solution-based selling.
• Personally led strategic opportunities, closing key deals such as first GP bank solution and the first Private Healthcare Bank service, contributing £350K in direct revenue.
• Achieved 20 new client acquisitions across NHS Trusts and independent healthcare providers in a single year, driving significant brand and market share expansion.
• Accelerated ARR growth from £1M to £2.8M, underpinning a successful fundraising round and positioning the company for scale-up.
• Introduced forecasting and operational budget models for the first time, enhancing visibility and control over sales performance and enabling data-driven board and investor reporting

June 2019 – Sept 202 – Senior Manager – Digital Transformation Consultancy

• Leading Business Development of Smart Healthcare Digital Health solutions division.
• Expanding AI/ RPA and Analytics footprint into the NHS.
• Achieved Sales of ATOM Theatre Solution within 3 months of joining.
• Achieved £500K AI/RPA sales vs £100K FY 19
• Grew pipeline and introduced proactive sales models into Deloitte.

Dec 2014 – March 2019 – Sales Director – Workforce Solutions & Services 

• Led sales team within two distinct divisions to achieve growth from 2014 to 2017 of £69m
• Achieved full year Sales for 2016 £4.86m vs. 2015 £2.89m Growth of 68%
• Expanded team from 6 to 13 sales staff over 3 divisions T/O projected at £7.80M 2017
• Achieved personal Sales of £615K across all divisions in 16/17

Oct 2011 – Dec 2014 – Sales Director – Data Analytics & Services 

Responsible for the management and direction of the direct sales team supplying benchmarking solutions into the Acute and Commissioning sectors of the NHS as well as international sales

• Responsible for the management and direction of the direct sales team supplying benchmarking solutions into the Acute and Commissioning sectors of the NHS as well as international sales.
• Managed team of 6 Sales Staff across the UK and Europe.
• Supported a diverse sales team to best performance under Capita Ownership 2012 (4 years)
• 2013 Personal Sales of £935,000 whilst managing a team of 6 sales staff
• Introduced services into the UAE marketplace
  • Sales worth £700,000 to XXX Corporation
  • Established partnership with leading Saudi reseller
• Developed relationships with CEO and Medical Directors within Acute NHS Trusts

For further information on this candidate please use reference number:  064