2016 – present

Providing contract-based commercial, marketing, and product support for NHS-facing digital health vendors. Engagements range from short sprints to 24+ months retained roles (typically 3–4 days/week).

Client Project 1 (Conversational AI, Patient Portals & Workflow Automation) – UK Country Director – 2 years 

Led UK commercial strategy and execution for an AI-driven platform focused on automating outpatient communication, clinical assessments, and operational workflows, IAPT, CAMHS, dermatology, gastroenterology, RTT

Sales & Business Development:

• Held full quota and account responsibility; led outreach, negotiation, and deal closure
• Delivered £3M+ ARR; built a qualified pipeline of £10M+ TCV
• Secured 4 NHS contracts
• Focused on mental health, community services, and outpatient elective care pathways
• Delivered national rollout plans, framework wins, and partner integrations
• Built UK commercial and delivery functions from scratch

Marketing & Product Strategy:

• Developed UK GTM strategy targeting elective recovery, AI productivity, digital front doors
• Created marketing campaigns, sales playbooks, and commercial models
• Positioned tools as virtual extensions to patient portals for improved access
• Led product development input on clinical assessments and triage workflows

Workflow Improvement:

• Enabled 24/7 self-service for referrals, booking, cancellation, and pathway automation
• Integrated with PAS/EPR systems and Trust analytics dashboards
• Delivered measurable reductions in staff admin workload and DNAs

Client Project 2 (Workflow, EPR Integration & Interoperability) – Business Lead and CEO – 4 years

Provided commercial and strategic support, scaling the company’s clinical workflow platform across 20+ NHS Trusts (mainly acute) and aligning to national interoperability priorities.

• Supported scale-up to 45,000+ users including 3 NHS Trusts
• TCV c.£10M.
• Led Trust engagement, pricing, bid development and deployment coordination
• Repositioned product suite for FHIR, GP Connect and EPR alignment
• Created value messaging for clinical documentation, maternity, and elective workflow

Client Project 3 (Ambient Voice & Dictation Start-up) – Market Strategy & Product Advisor – 3 months

• Shaped NHS GTM entry and product positioning for ambient documentation AI
• Defined use cases across primary care, outpatient and community settings
• Developed ICS-aligned messaging focused on workforce efficiency

Client Project 4 (Structured Clinical Assessments) – Commercial & Product Consultant

Led market entry and early sales traction for a tool supporting structured clinical assessments in mental health, CAMHS, and community settings.

• Engaged over 25 NHS Trusts/ICBs; designed NHS GTM model and outreach approach
• Built business case frameworks and worked on academic partnership funding bids
• Advised product refinement for clinical relevance and operational fit

Founder & Managing Director (to exit) – 2012 – 2016 – Clinical Mobile Apps 

• Developed and launched prescribing and surveillance tools with NHSE, PHE, and clinical charities
• Achieved 60,000+ downloads in 12 months, deployed across 100+ NHS hospitals
• Led cross-functional team of 12; focused on user-centred, mobile-first design
• Commercialised via subscriptions and licensed data partnerships

Joint Founder & MD – 2007 – 2015 – Digital Engagement for NHS & Pharma

• Built pan-European delivery team (50+) for clients incl. Pfizer, Sanofi, NHS England
• Led omnichannel campaigns with focus on patient education, inclusivity, and market access
• Delivered high-value client growth and retained revenue streams

For further information on this candidate please use reference number:  075