Senior Commercial Leader – Digital Health, Ref: 102

Role Type

Commercial Leader | Sales Director

Skills / Experience

Enterprise Sales Strategy | NHS Frameworks, Procurement & Tendering | CRM & Pipeline Optimisation | Executive Stakeholder Management | Bid Leadership & Team Building | Market Expansion & GTM Execution

Availability

Immediately Available

Contract Preference

Open to Permanent, Contract or Fractional

Salary / Rate Expectation

Negotiable

Profile

 

A commercially astute and clinically grounded leader with over 20 years of experience in Digital Health and Transformation, backed by 17 years as a Registered Nurse. This candidate has a proven track record of scaling enterprise-level digital solutions across public and private healthcare sectors. Known for navigating complex stakeholder environments and delivering measurable outcomes, they specialise in patient flow, command centres, and NHS procurement. Their passion lies in improving patient care and operational efficiency through innovative technologies such as EMRs, Clinical Decision Support tools, and Remote Monitoring platforms.

Key Skills

  • Enterprise Sales Strategy
  • NHS Frameworks, Procurement & Tendering
  • Digital Patient Flow & Bed Management
  • Executive Stakeholder Management
  • CRM & Pipeline Optimisation
  • Bid Leadership & Team Building
  • Market Expansion & Go-To-Market Execution
  • Consultative Selling of Digital Health Solutions

 

Experience

 

Sales Director (Jun 2023 – Jun 2025) – Digital Health
Led UK sales and marketing for a care coordination platform, expanding reach across Northern UK. Delivered multi-year contracts and built CRM infrastructure.

Executive Director, Client Engagement (Apr 2021 – Jun 2023) – Digital Health
Directed commercial strategy across multiple NHS-aligned practices. Achieved significant revenue growth and embedded bid management processes.

Sales Specialist (Oct 2020 – Apr 2021) – AI Technology
Established UK presence for a conversational AI firm, building early-stage pipeline and strategic market segmentation.

Clinical Commercial Director (Jan 2018 – May 2020) – Digital Health
Scaled adoption of patient safety and decision-support tools. Secured multi-million-pound agreements and led consortium bids.

Sales Director UK (Oct 2013 – Jan 2018) – Digital Health
Introduced real-time patient flow innovations to NHS. Delivered the UK’s first Realtime Hospital and built long-term client relationships.

Sales Manager (Aug 2012 – Oct 2013) – Healthcare Finance

Health Solutions Sales Executive (Jan 2012 – Aug 2012) – Technology

Regional Business Manager (Jan 2011 – Sep 2011) – Healthcare Analytics

Sales Manager (Jan 2010 – Jan 2011) – Clinical Decision Support

EMEA Sales Lead, Cardiology Data & PACS Imaging (Nov 2004 – Jan 2010) – Medical Imaging

Sales Manager (Jan 2002 – Oct 2004) – Clinical Software

Registered General Nurse (Apr 1985 – May 2000) – Healthcare

 

For further information on this candidate please use reference number:  102

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