Head of Product / Growth Leader, B2B & B2C healthtech, Ref: 115

Role Type

Head of Product, Product Lead, MD, Growth Leader

Skills / Experience

Growth, Strategy & Scale, Revenue & LTV Optimisation, Tech Ecosystem Design, Mobile UX & Engagement, High Performing Teams, Cross-Functional Delivery, AI & Wearables Innovation, B2B & B2C Growth

Availability

Immediate

Contract Preference

Permanent

Salary / Rate Expectation

C£90K+

Profile

Product and growth leader with extensive experience building and scaling digital products across health tech, wellness, and healthcare. Proven track record owning end-to-end product strategy at board level, leading multidisciplinary teams, and delivering measurable outcomes across mobile and web platforms. Experience of operating in regulated environments, driving B2B and B2C growth, and translating complex systems into intuitive, habit-forming user experiences.

Outside of work – marathon runner, former competitive footballer and cricketer, regular gym goer and health enthusiast

Skills / Experience Summary

Outcome-led product and growth leadership, accountable for revenue, conversion, retention, and long-term value creation across B2B and B2C
Strategic operator at board level, translating commercial objectives into clear product direction and hands-on execution across mobile and web
Proven people leader, building and scaling high-performing teams, setting standards, and enabling ownership in fast-paced, ambiguous environments
Customer-centric and data-driven, simplifying complex, regulated systems into intuitive, scalable platforms that drive behaviour change and growth

Leadership & Impact

End-to-end ownership of complex digital platforms, aligning product, commercial, clinical, and operational priorities at scale
Proven judgement in high-stakes environments, making clear tradeoffs across growth, risk, and delivery under uncertainty
Credible senior leader to boards, investors, and partners, able to translate strategy into sustained execution
Builder of durable teams and systems, creating clarity, scale, and long-term organisational strength
Forward-looking perspective on platform evolution, regulation, and emerging technology shaping the future of health and wellness

Experience

Oct 2024 – Feb 2026 MD (Product & Growth)

Own the vision, strategy, and delivery of a scalable digital tech ecosystem across patient, clinician, and administrative experiences
Lead and mentor a multidisciplinary team spanning Product & Tech, Operations, CQC Registered Manager & Patient Experience, Marketing, Finance, Medical Director, Clinicians, and External Stakeholders
Improved subscription conversion from ~30% to ~70%, strengthened retention, and reduced operational breakeven from ~850 to ~225 active users, achieving EBITDA positivity.
Designed and implemented data pipelines and feedback loops, enabling evidence-based prioritisation and continuous improvement
Embedded product frameworks and lightweight delivery processes to raise quality, velocity, and team autonomy
Successfully led the CQC application and registration of a new provider, embedding compliance without slowing delivery
Drove B2B and B2C growth, including insurer and corporate partnerships
Explored AI, wearable, and health data integrations to enhance personalisation and long‑term engagement

Sept 2023 – Sept 2024 Project Director (Digital Product Delivery)

Owned product requirements and delivery roadmap for a digital platform integrated with NHS systems, reducing friction in appointment booking and attendance
Delivered measurable outcomes: increased patient attendance and reduced operational costs for NHS services
Worked cross-functionally with engineering, clinical, and operational teams in a highly regulated environment
Defined and executed digital strategy, balancing user needs, service outcomes, and delivery constraints
Built and managed public–private partnerships, aligning stakeholders and ensuring seamless delivery

April 2021 – Aug 2023 Founder / Director (Health Diagnostics)

Founded and scaled a consumer health business, building a 360° digital ecosystem enabling seamless patient journeys across web and mobile
Expanded from 1 to 20+ clinics in 18 months, delivering 150%+ revenue growth while maintaining strong margins
Designed engagement‑led digital experiences focused on retention and long‑term behaviour change
Recruited, led, and mentored cross‑functional teams to support rapid growth
Established strategic partnerships with healthcare providers and corporate partners to drive adoption and enterprise offerings
Leveraged ambassador networks (Ross Edgley, Eddie Hall, Bear Grylls, Tom Stoltman) to support organic growth

Sept 2018 – May 2022 Key Account Manager / Field Coach

Developed strategic account plans and mapped stakeholders across 10 CCGs to drive product adoption and optimise engagement
Created bespoke interactive tools to identify growth opportunities and inform data-driven decisions for product and market strategies
Consistently exceeded national growth targets: product market share 4.7% vs 2.6%, unit growth 3 vs 0.6
Mentored and coached colleagues to improve sales effectiveness, data usage, and customer engagement quality
Championed CRM adoption, enabling better data insights and supporting future product delivery initiatives

Outside of Work

Endurance athlete with multiple marathons completed, including three World Marathon Majors
Personally invested in training, recovery, and long-term health, with a curiosity for performance and wearable insight
Regular gym-goer and health enthusiast, motivated by progress and ambitious goals
Former competitive footballer and cricketer with a strong team and performance mindset
Lifelong Manchester United supporter

For further information on this candidate please use reference number: 115

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