May 2021 – Present – Marketing Director

• Develop and execute an overarching marketing strategy aligned with company growth goals
• Manage a multi-functional marketing team encompassing branding, events, social media and advertising
• Lead customer acquisition campaigns across digital channels with a strong focus on SEO
• Oversee integration of an acquired remote monitoring company and align team structure, strategy and messaging
• Deliver thought leadership and brand visibility through high-impact campaigns and targeted events
• Manage marketing budgets and ensure efficient spend
• Collaborate with leadership and cross-functional teams including sales, HR, product and communications to align marketing with business objectives
• Implement a variety of digital marketing systems including Hootsuite, Hubspot and Umbraco CMS
• Lead a culture of innovation, fun and continuous improvement within the marketing function

Results

• Tracked visibility for priority keywords has increased by 177% over 12 months
• 62% YoY increase in visitors to the website
• Visits to key pages of the website are up by 146%
• 47% YoY increase in relevant social media followers
• Improved YoY event attendance by 230%

May 2021 – April 2023 – Marketing Director (in conjunction with the above)

• Developed an effective marketing plan which supported business objectives and was within budget
• Social media planning, scheduling and analysis via Sprout Social
• Identified growth areas, working closely with product and sales teams
• Lead on all company and product branding
• Planned and delivered an effective and engaging virtual and in person events calendar
• Lead high impact marketing campaigns for new product launches
• Researched new markets
• Internal communications
• Created literature to support areas of focus
• Commissioned videos to support product range and recruitment
• Customer survey design and analysis
• Worked with agencies to deliver Search Engine Optimisation programmes

Results

• Achieved a 7.2% average LinkedIn post engagement rate over a 6-month period – industry benchmarks are between 2 and 3% in a health tech B2B context
• Increased LinkedIn followers by 66% over a 12-month period through a series of campaigns consisting of blogs, events and media releases.
• Increased lead generation by 23% YoY

June 2008 – May 2021 – Marketing Manager, Head of Marketing, Marketing Director

Initially Marketing Manager until 2014 and was then promoted to Head of Marketing and again to Director of Marketing & Communications, a role that encompassed full responsibility for all aspects of marketing and communications including team leadership, budget management and marketing planning.

1996 – 2008  Various other roles in Account Management and Marketing after University

Initial role as Graduate Account Manager and then worked way up to Marketing Manager in 2002

For further information on this candidate please use reference number:  089