Professional Experience

Sept 2024 – present – Chief Executive Officer & Co-founder – Digital Health Start-up Focused on Preventative Care

• Spearheading company mission and go-to-market strategy, ensuring the establishment of product-market fit across multiple regions (UK, US, Middle East) and partnerships with global pharmaceutical companies.

• Directing alignment of market requirements with product strategy and capabilities, ensuring offerings remain innovative and competitive.

• Leading investment strategy, including VC pitches and securing initial rounds of funding to support company growth.

• Collaborating with health systems to integrate preventative care solutions, driving adoption and positive health outcomes, including working with multiple regional healthcare systems to unlock funding.

April 2020 – Sept 2024 – Sales Director, National Healthcare Division – Global Cloud Services Provider

• Drove growth and customer engagement within the national healthcare sector, developing NHS accounts and implementing sales strategies to accelerate service adoption directly and through partnerships.

• Managed day-to-day sales operations, including team supervision, pipeline management, forecasting, and reporting.

• Oversaw team development initiatives, including recruitment, career planning, mentorship, and promotion.

• Collaborated with commercial, marketing, technical, and professional services teams in a matrixed structure to ensure alignment and execution of sales objectives.

• Developed and advocated for business cases to secure strategically significant programs and customer victories, engaging senior stakeholders to foster business growth and resolve escalations.

• Achievements included leading the team to achieve significant year-over-year growth, supporting national pandemic response initiatives, and securing high-profile wins in cloud services for key national healthcare accounts.

April 2015 – April 2020 – Head of Sales, Bids and Business Development – Global Health Solutions Provider

Established robust sales processes and led a senior team to engage with national healthcare stakeholders while broadening service offerings.

• Engaged cross-functional expertise to identify and qualify opportunities, applying structured business development methodologies.

• Mentored and led senior sales leads team, consistently outperforming sales targets.

• Promoted from Business Development Director to Head of Sales, Bids and Business Development.

• Led early-stage M&A activities, contributed to strategic growth and market presence, and developed commissioning support business.

• Developed and implemented projects with significant bottom-line impact and initiated tactical revenue generation programmes.

• Led sales effort to secure major national leadership development contracts in partnership with leading consulting firms.

Jan 2013 – April 2015 – Country Manager – Healthcare Software Solutions Provider

• Launched national operations, focusing on mental health and expanding into acute and community sectors.

• Conducted market analysis to identify revenue potential and developed comprehensive business development programme.

• Managed profit and loss for the division, recruited and trained team members, and established CRM and reporting processes.

• Contributed to product adaptation for local market, ensuring alignment with healthcare standards and practices.

• Exceeded first-year sales targets and co-authored influential industry articles.

Oct 2008 – Jan 2013 – Head of Sales, Healthcare Division – Professional Services Software Company

• Led establishment of healthcare division, growing market share and positioning firm as a trusted advisor in the sector.

• Secured top supplier positions on procurement frameworks and achieved market leadership in key product categories.

Additional Experience

• Sales and Marketing Director, Sales Manager – Healthcare Technology Company

• Account Manager – Design Consultancy

• Account Executive – Advertising Agency