Jan 2024 – date   Founder  Advisory company for post-Series A healthtech founders

• Advisory studio for post-Series A healthtech founders, driving growth, partnerships, and operational scale, typically achieving 2–3x revenue growth.
• Designed and executed market entry playbooks, regulatory navigation, strategic partnerships, and operational strategies to support rapid international scaling.
• Worked with frontier longevity and healthspan innovation, menopause and longevity science working in partnership with GlycanAge, and AI-driven personalised nutrition.

Jan 2024 – July 2025   Chief of Staff   Family Office

• Led launch/positioning of a first-generation family office, shaping vision and operations.
• Oversaw 3 strategic investments and 3 venture launches across wellbeing, HRTech, sustainable recycling & luxury services.
• Built and embedded investment frameworks & operational systems, aligning portfolio with
  sustainability, diversity & long-term growth goals.

June 2014 – Nov 2023  Founder & CEO wellbeing & nutrition venture

• Founded VC backed, mission-led wellbeing venture, transforming workplace nutrition across B2C, B2B, and B2B2C channels, scaling to £10m ARR with 60+ corporate partners.
• Navigated complex operations and supply chain, full P&L, achieving GP improvement from 20% to 55%, implementing zero food waste systems, and enabling real-time fulfilment.
• Led UK/EU health and foodtech regulations, establishing compliant frameworks for product, service, and data innovation at scale.
• Developed a portfolio of 2,000+ SKUs, 60% led by female or minority founders, with global
  recognition from BCorp, Queen’s Award, Davos, COP, and Institute of Directors.

March 2009 – June 2014  Founding Partner  Consultancy

• Delivered strategic insight, brand, and innovation projects that unlocked new market opportunities and strengthened client positioning, achieving measurable growth/impact.
• Led complex transformation initiatives, aligning customer, stakeholder, and employee perspectives to drive sustainable performance and long-term brand value.

Jan 2001 – March 2009  Founder & CEO  

• Innovation, insights and semiotics agency, operating across Sub- Saharan Africa and Gulf, scaling business from inception to £3m annual billings, 63% gross profit margin.
• Negotiated with governments, regulators, and private partners.

ADVISORY ROLES

Aug 2025 – date  MATcelerate Health Investment Committee

• Part of the Investment Committee for Henry Royce Institute’s Medical Materials Commercialisation programme – a national pilot accelerating biomedical materials innovation.

July 2018 – date  Global Concept Advisor (nourishment)

• Part of a small group of global experts leveraging collective experience to transform health and well-being in buildings, organisations, communities and in the home.
• Responsible for the graduation from WELL v2 to the Global Research Agenda and conceptualising new WELL Beta Features.

Nov 2017 – date  Ambassador

• Working with external partners to advise Government and advocate for gender-specific enterprise support, recognising the economic contribution women-led business could make to the economy and beyond.

June 2014 – Nov 2023  BCorp Ambassador

• Part of an engaged group of CEO’s transforming the global economy to benefit all people, communities and the planet.

EDUCATION

Aug 2025 – ISO/IEC 42001:2023: Artificial Intelligence Management System (AIMS) Standard – LinkedIn

Jan 2025 – July 2025 – Pathway to Boardroom Programme

June 2024 – July 2024 – Venture Capital & Investment

Jan 2022 – July 2022 – Goldman Sachs Executive Entrepreneur Programme

1997 – 2000 BA (Hons) Event Management

AWARDS

Great British Entrepreneur Awards – Sustainability Entrepreneur of the Year

Queen’s Award for Enterprise – Queens’ Award for Enterprise – Sustainable Development

Institute of Directors – IoD Director of the Year – Sustainability

For further information on this candidate please use reference number: 106